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These activities focus on increasing the knowledge of and demand for U.S. agricultural exports by any combination of the following target audiences in a foreign market: consumer, processor, distributor and/or importer. Trade development activities are designed to discover the potential for a market through research into the size of the market, the likely U.S. share, the nature and importance of local and not import competition, the tariffs and trade barriers and the interest of local trade and processors in collaborating. Promotional activities build on this knowledge and may include trade missions, literature, trade shows, in-store promotions, demonstrations, seminars, etc. | |